E-commerce and Helpful Holiday Editorial Gift Guides Spur Consumers
Year-Over-Year Growth Positions Grom’s Digital Holiday Platform for Share of Record $222 Billion Domestic E-commerce Holiday Sales
BOCA RATON, Fla., Jan. 29, 2024 (GLOBE NEWSWIRE) — Grom Social Enterprises, Inc. (NASDAQ: GROM), and Curiosity Ink Media, its original storytelling and Intellectual Property (IP)-generating subsidiary announced that Santa.com – its high-utility e-commerce and editorial site designed to guide consumers through the busiest and most stressful time of the year (the Christmas season) – saw double- and triple-digit growth across several key metrics for the 2023 holiday season. The cumulative results were shared today by Savannah Brentnall, whom Grom and Curiosity Ink Media installed last spring as General Manager to lead all facets of the Santa.com digital platform.
For 2023, the site welcomed advertising and marketing partners for the first time. Santa.com’s editorial features on holiday entertaining and recipes and its carefully curated Gift Guides helped fuel an 82% increase in orders and a 71% spike in revenue. Additionally, Santa.com saw a nearly 700% increase in social media audience growth and a 170% increase in social impressions over 2022.
“The growing appeal of Santa.com proves that not only do today’s consumers appreciate editorial perspective, but they also want help choosing the perfect gifts for their loved ones,” explains Brentnall. “The overall $222 billion spent online by US consumers this season proves that there is room for more e-tailers like Santa.com and we intend to use this year’s findings to inform our growth strategy for Christmas 2024 and beyond!
Stay up-to-date with the latest from Santa.com by visiting the website and following them via @OfficialSantaDotCom on Instagram, Facebook, TikTok, Threads, Pinterest, and YouTube. For more information about Curiosity Ink Media, visit the company’s website at CuriosityInkMedia.com, and follow them on Instagram and Facebook.
About Curiosity Ink Media
Curiosity Ink Media is the original storytelling and Intellectual Property (IP)-generating subsidiary of Grom Social Enterprises, Inc. Fueled by imagination, creativity and a clear focus on commercial franchise potential, the Hollywood-based kids and family entertainment group specializes in feature films(Santa.com, The Pirate Princess, Thunderous); linear and streaming series (Cats vs Pickles, Hey Fuzzy Yellow, Denver the Last Dinosaur); publishing (Baldwin’s Big Adventure, PAW Patrol: Pawsome Puppets), digital and e-commerce platforms (Santa.com); franchise-building and licensing partnerships (Cats vs Pickles, VS World, Denver the Last Dinosaur). Curiosity Ink Media’s library of entertainment properties is designed to amass ongoing value for the company and its partners.