Innovative Digital Platform Provides Solutions to Holiday Planning, Decorating, Cooking and Entertaining
Content Features Highlighted By “Ask Santa,” DIY Craft Tutorials, Advent Calendars, Wish Lists and More
BOCA RATON, Fla., Aug. 21, 2023 (GLOBE NEWSWIRE) — Curiosity Ink Media, a subsidiary of Grom Social Enterprises, Inc. (NASDAQ: GROM), announced today an enhanced interface for SANTA.COM, its dynamic holiday destination brimming with e-commerce and robust content for every member of the family. A high-utility resource, the site is a technology-driven solution for the busiest and most stressful time of the year, helping families globally create a magical yuletide experience.
Under the direction of SANTA.COM’s recently-installed General Manager, Savannah Brentnall, the holiday hub brings a wide-range of tools. For adults, SANTA.COM features a robust, curated e-commerce marketplace where features, such as “The List” inform users about the most buzzed-about new products, styles and toys; “The Guides” offer curated gifting insights based on themes and consumer interests; and “The Ideas” suggest easy, holiday-inspired decorating and planning tips, as well as memory-making recipes for holiday treats. Additionally, family members have access to all-new DIY content with step-by-step instructions to create ornaments, garlands, centerpieces and more with their kids.
For kids, SANTA.COM brings the excitement and anticipation of the season to their fingertips with a fun and engaging North Pole experience filled with games and activities. Whether jumping rooftops with reindeer, stacking cookies with Mrs. Claus, or helping elves sort gifts, young SANTA.COM visitors will be able to explore new games and activities daily. As they countdown to Christmas, kids can also create and send their wish lists to Santa (which can be accessed by their parents in a few easy-to-follow steps).
“Almost 90% of Millennial moms say they’d rather be spending time with family and friends during the holiday season than shopping for gifts, and yet they expect to spend an average of 14 hours shopping and planning1,” said Brentnall. “SANTA.COM aims to turn that time into a long-lasting opportunity to create cherished family memories.”
The site, part of Grom’s growing stable of family-friendly brands following its 2021 acquisition of Curiosity Ink Media, continues to build on its mission to help consumers ease the stress often associated with holiday preparations. A modern update on Christmas, SANTA.COM is a bold, eye-catching stocking filled with a marketplace where consumers can fulfill all of their holiday needs. The brainchild of Curiosity Ink Media executive and former Nickelodeon president Russell Hicks, the site was developed by a team of experts in e-commerce, editorial content, interactive games, and ground-breaking design. Its sophisticated, playful motif, easy-to-navigate features, and awe-inspiring winter wonderland capture the spirit and essence of Santa’s North Pole.
SANTA.COM places Grom and Curiosity Ink Media squarely in the booming e-commerce business, giving the company a role in the explosive and growing holiday market, projected to grow 12.8% to 14.3% over last year (2022) to top $260 billion this season.*